I have been spending the last few months updating the Sportsbuy.com website. One of the features we’ve really been focusing on are product pages. Check out the baseball card page that we put up.
This was a test to see what the SEO and user response would be to a dedicated page on this one aspect of our site. We then focused on internal linking, a dedicated URL with the right keyword and then populating it with everything relevant to visitors of that page to insure a low bounce rate. These included things like links to rookie cards, wax boxes, and so forth. The baseball card page is particularly important to us since it is probably our most important keyword but one of the worst preforming. On other keywords like Basketball Card, Hockey Card, Tennis Card, etc. we are top 3 and often the #1 result. I’ll let you know what happens.