Optimizing Email Open Rates — Subject Lines

E-mailLike everyone, I get quite a few promotional emails but only read a small percentage of them. Obviously the subject line is a critical component of what I decide to open. Besides my own biases, I poked around the net and came up with a few guidelines for writing effective subject lines:

  • Short (50 characters or preferably less)
  • DON’T SOUND SALESY! (AVOID ALL CAPS, TYPOS, AND !!!!)
  • Avoid these words: Help, Percent off, and Reminder
  • State what the email is about, don’t try and sell, and use benefits of the product / service.
  • Asking questions where the answer is “yes” can be effective
  • A/B test to create your own rules for your own audience

More information here.

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